This is a story that started in 1909 with a young chemist’s invention of the world’s first hair dye. Eugene Schueller crossed Paris as he began the journey that would lead to the creation of the world’s undisputed beauty leader and to the creation of the industry of hairdressing itself.
Provides care for straightened hair | Adds strength and volume | Rebuilds the hair fiber | Protects from external aggressors | Hydrates the scalp and strands